What's in a name? Quite a bit if you're in the food truck business in 2022. After all, the name of your truck will play an important role in formulating that critical first impression with potential customers. When someone hears about your food truck they immediately form opinions about the cuisine on your vehicle, your personality, and other ideas on what it might actually be like to dine at your mobile restaurant.

Yellow food truck.

Still struggling to find a name for your food truck? This article should help you with some real-world suggestions that haven't already been claimed. We'll share a few ways you can be strategic about how to name your food truck and share examples of businesses that employ similar methods to title their own business. Ready for a landslide of food truck name ideas? Let's do this!

  • Tell People What You Serve
  • Ice Cream Truck Names
  • BBQ Truck Names
  • Mexican Truck Names
  • Grilled Cheese Truck Names
  • Dessert Truck Names
  • Burger Truck Name Ideas
  • Funny Food Truck Names
  • Lebanese Food Truck Names
  • Food Truck Names for Chicken
  • Food Truck Names for Sandwiches
  • Terrible Names to Avoid

Tell People Exactly What You Serve


Prospective customers will make prompt decisions about whether or not to eat at your stand. In fact, many will invest less than a couple second determining where to invest their lunch dollars. Make sure you don't select a name that confuses people. One way to ensure people are clear what you do is to name your food truck after the featured nearby item. It's simple, but it works. Here's what we mean.

A couple businesses that have pulled this off successfully include The Grilled Cheese Truck, a franchise based out of Southern California, and The Bacon Truck out of Boston. When you hear or read these names there's nothing ambiguous about it. You know exactly what you're getting into when you visit these trucks. It might be obvious, but there are plenty of examples of food trucks successfully using strategy to name their truck. As long as your able to execute well on the food item of choice this can be a simple and effective way to come up with a name.

Personality

Another way to grab attention for your truck is to express a bit of your personality. One of the best (in our opinion) in the business at this is Hey!… You Gonna Eat or What? based in Austin, Texas. I mean seriously… When you hear this name you're pretty much obligated to at least look at the menu.

Of course, Hey!… You Gonna Eat or What? is much more than just a catchy name. They've won numerous food truck competitions based on the quality of their food as well. A catchy name can help capture the imagination of a potential customer, but the food is what's going to keep them coming back.

While it's helpful to add a jolt of personality into your truck, you want to be aware of how people perceive you. Not everyone has the sense of humor and you certainly don't want to come up with a name that's offensive to some people. If you have a name that's too far out there you'll have a tough time vending at family-friendly events like fairs or festivals.

Get Nostalgic

motley crue
Nostalgia is a power emotional tool. It has the power to take us back to the simpler times of our youth or depending on who you talk to bring back bad memories of high school they'd rather forget.

But, if you can find a way to tap into nostalgia appropriately it can lead to a powerful promotional advantage. Take for example Motley Crews Heavy Metal Grill based out of the Twin Cities in Minnesota, who have capitalized on the power of 80s rock to help capture the imagination of their fans. I'm personally waiting for that special someone to come out with a Backstreet Boys inspired food truck to relive my high school glory days.

Use a Name Generator

Finally, in case you haven't heard, there's this thing called Google that can really help you with a lot of stuff. After a quick search, we here at the FoodTruckEmpire team found that there are a lot of different online tools that will (almost) automatically come up with a memorable brand name without the need for any imagination. Why waste time trying to be clever when you don't have to?

Finally, while it certainly helps to understand branding in food truck space, you've still got to get the basics right if you want to be successful longterm. Serve great food and make sure you can get that product out the window fast. And if you're really serious about starting a food truck, be sure to check out this article on writing a business plan. It's one of the most important steps you can take to set yourself up for success.

Ice Cream Truck Name Ideas

Mister Softee ice cream truck.

The ice cream truck is a staple of the suburban America of yesteryear. This is the ideal business to use the nostalgic naming approach described earlier in the piece. When we think of the ice cream man, we think of simpler times back in the day. Here are a few ideas that could work well:

  • The Old-Fashioned Ice Cream Cart
  • 2 Scoops
  • 32 Below
  • A Bit Nutty Ice Cream
  • A La Mode
  • Alphabet Scoop
  • Authentic Delicacy
  • Cherry on Top
  • Classic Cream's
  • Dairy Goddess
  • Dipsy Do's Softserve
  • Dream Cones
  • Freezing Point Ice Cream
  • FrostBite
  • Frozen Hour
  • Frozen Spoon
  • Fuel Up Ice Scoop
  • Full Tilt Ice Cream
  • Happy Cones
  • Heritage Novelty Desserts
  • I Scream, You Scream
  • Ice Cream Artisans
  • Ice Cream CONEction
  • Ice Cream Island
  • Ice Creamistry
  • Ice galaxy
  • Ice House
  • Ice Queen
  • Jealous Gelato
  • Kreamology Lab
  • Lick Point
  • Nostalgia on a Stick
  • Pittsburgh Ice Cream Company
  • Queen Bee Ice Cream
  • Rocky Road
  • Rolling Retro Pops
  • Scoop Bus
  • Scoops for Me
  • Scoops n' Smiles
  • Secret Sprinkles
  • Simpler Time's Ice Cream
  • Snow Station
  • Sprinkles Ice Cream
  • Sundae Funday
  • Swirl Station
  • The Drippity Cone
  • The Ice Cream Shuffle
  • The Waffle Cone
  • Three Twins Ice Cream
  • Timeless Memories Treats
  • Twist on Wheel
  • Utterly Delicious Ice Cream
  • Way Back Treats
  • What's the Scoop?
  • WTF Ice cream Truck

BBQ Truck Name Ideas


BBQ is another timeless mobile food menu. Hundreds of years before the modern food truck movement became a thing, people have been smoking and grilling meats in all sorts of mobile environments and pits.

There are dozens of competitive BBQ teams using a smoked butt puns right now. This type of truck just more easily lends itself to that sort humor. Here are a few suggestions to consider for a competitive BBQ team.

  • American BBQ Co.
  • BBQ Truckr
  • Big Daddies BBQ
  • Brazillian BBQ
  • Chubbies BBQ
  • Frontier Barbeque
  • Fuelled BBQ Co.
  • Full Metal Grill
  • Gorilla BBQ
  • Great British BBQ
  • Grill On Wheels
  • Grilled Meats Co.
  • Harry's Happening BBQ
  • Hotbox BBQ
  • Jacked BBQ Co.
  • Lucy's Finger Lickin' Barbecue
  • Madeline's Meat Magic
  • Mobile BBQ Co.
  • Mobile Meat Eatery
  • Momma's Big Rack
  • Nomadic Grill
  • Oink Oink BBQ
  • Pete's Amazing BBQ
  • Ray's Legendary Chicken Wings
  • Ribs To Roll
  • Rocking Ribs
  • Rolling Brazilian BBQ
  • Rolling Smokey
  • Route 99 Grill
  • Sizzle On Wheels
  • Slow Smoked Buttz
  • Smoke Wagon
  • Smokies BBQ
  • Southern Sisters BBQ
  • Spitfire Grill
  • Spit-Roast Truck Co.
  • Steve's Steller Que
  • Sticky Fingers
  • Sunshine BBQ
  • T-Bone Trucker
  • The BBQ Bus
  • The BBQ Truck
  • The Brisket Bus
  • The Grill Father
  • The Meat Wagon
  • The Mobile Grill
  • The Pit Stop
  • The Sizzled grill
  • Urban BBQ

Mexican Food Truck Name Suggestions

Mexican food truck.

The taco truck have been around since before food trucks were even cool. Tacos are the perfect street food with a hard or soft-shell delivery method to transport food from truck to hand to mouth.

  • A Hint of Tequila
  • Back in Black Burrito
  • Bobs Burritos
  • Burrito Bus Co.
  • Carla's Catina
  • Chilli on Wheels
  • Driving South of the Border
  • Esposito's Burritos
  • Fernando's Food Truck
  • Flying Fish Tacos
  • Full Metal Tacos
  • Guac N Roll
  • Gus's Mexican Truck
  • Holy Guacamole
  • Jose's Jalapeño Bites
  • Latin Sunrise
  • Mad Mex
  • Mexican grill
  • Mexican Street Food
  • Miguel's Mexican
  • Nacho's Tacos Truck
  • Packing Al Pastor
  • Ramos Taco's
  • Rollin' Burritos
  • Rolling Guacamole
  • Rolling Through Mexico
  • Salsa Shack
  • Salsa Street Grill
  • Taste of Mexico
  • Texas Taco Co.
  • Tex-Mex Grill
  • The Chilli Truck
  • The Crunchy Taco
  • The Happy Taco
  • The Little Mexican
  • The little Sombrero
  • The Mexican Wrap
  • The Nomadic Burrito
  • The Nomadic Taco
  • The Organic Burrito
  • The Taco Trailer
  • The Taco Truck
  • The Tantalizing Taco
  • The Taquero Truck
  • The Tortilla Truck
  • Tijuana Food Truck
  • Tortilla Trucker
  • Tostadas Truck
  • Tuco's Taco's
  • Vegan Burrito Bus
  • Victor's Victory Tacos

Grilled Cheese Food Truck Names

Grilled cheese.

For whatever reason, grilled cheese is a fun food. Maybe it's because it's a food associated with childhood? We may never know the answer, but this staple lunch or dinner option is the ideal product to serve from a mobile unit.

  • 90s Melts
  • A Taste of Home Grilled Cheese
  • All American Grilled Cheese
  • All Weather Cheddar
  • Almost Grown Up Grilled Cheese
  • Back in The Day Grilled Cheese
  • Better Cheddar
  • Big Ham and Cheese
  • Cheese Grill
  • Cheese IN Toast
  • Cheese on Toast Cart
  • Childhood Melts
  • Choosey Cheddar
  • Daily Comforts Grilled Cheese
  • Dessert Food Truck Names
  • Fat Al's Grilled Cheese
  • Gooey Gourmet
  • Gourmet Grilled Cheese
  • Grilled Cheddar
  • Grilled Cheese Gals
  • Grilled Cheese Grinders
  • Grilled Grinders
  • Italian Grilled Cheese Van
  • Lil' Cheese Grill
  • Mac and Grilled Cheese
  • Melted Memories
  • Melted Slices
  • Mobile Melt Truck
  • Momma's Grilled Cheese
  • Mouth Melters
  • Philly Cheese Co.
  • Retro Grilled Cheese
  • Rolling Cheddar
  • Say Cheese Please
  • Say Cheese!
  • Simpler Time's Melts
  • Sweet Cheese
  • Swiss Melts
  • The Cheese Station

Related Reading: 57 Rib-Tickling Thai Restaurant Name Ideas List

  • The Cheesey Collective
  • The Grilled Cheese Factor
  • The Grilled Cheese Man
  • The Mean Cheese Grill
  • The Mega Melt
  • The Official Grilled Cheese
  • The Patty Melt Cart
  • The Swiss Cheese Truck
  • The Urban Melt Co.
  • The Yellow Cheese Grill
  • Thrilled Cheese
  • Toasted Cheese Guys
  • Toasty Squares
  • Toasty's Grilled Cheese
  • Tri-City Grilled Cheese
  • Twin Grilled Cheese Shop
  • Two slices of bread. One slice of cheese.
  • Velma's Grilled Cheese Subs

Dessert Truck Names


Dessert food trucks come in many specialties: cookies, donuts, churros, pies, cupcakes, frozen treats, candy or other baked goods. The strategic advantage of starting a dessert truck is these pair perfectly with other food trucks that usually focus on meals like dinner or lunch.

As a dessert truck, you're not directly competing with these sorts of concessions and can get invited to a lot more events because you add value to the dining experience. Here are a smattering of ideas you can use for inspiration.

  • Betty's Roaming Bake Sale
  • Bonanza Bakery
  • Bonanza Bakery
  • California Cupcakes
  • Cassies's Cookie Kitchen
  • Chatting Churros
  • Cup Cake Caravan
  • Dang Good Donuts
  • Dark Chocolate Dessert Truck
  • Delightful Desserts
  • Gino's Gelato Van
  • Handmake Cake Co.
  • Kaleidoscope Cupcakes
  • Manolo's Cannoli Express
  • Mobile Muffin
  • Mobile Sweets
  • Panic Button Pies
  • Roadside Cup Cakes
  • Rolling Bake Shop
  • Rolling Doughnut
  • Sprinkles Food Truck
  • Sweet Cream Cart
  • Sweet Treats
  • Sweet Wheels
  • Teddie's Treats
  • The Big Scoop
  • The Cookie Cart
  • The Dessert Truck
  • The Doughnut Truck
  • The French Way Desserts
  • The Mobile Bakery
  • The Roving Baker
  • The Urban Creamery
  • The Waffle Wagon
  • Treats Food Truck
  • Udderly Delicious
  • Urban Bakery
  • Waffling On
  • Whipped

Burger Truck Name Ideas


Burger trucks are probably the most common of all the food trucks, and you need to get that name just right to be memorable enough to get a good repeat client base. And these are definitely the best burger truck names available today.

  • 24/7 Burger Delivery
  • Baby's Badass Burgers
  • Beyond Burgers
  • Bite Sized Burgers
  • Blue Crew Burgers
  • Bobo's Burgers
  • Buggy Burger
  • Bullseye Burger
  • Burger Appetites
  • Burger Buggy
  • Burger Classics
  • Burger Driver
  • Burger Empire
  • Burger Flavor
  • Burger Grill
  • Burger Heaven
  • Burger Love
  • Burger on wheels
  • Burger Shack
  • Burger Wagon
  • Curry Burger
  • Custom Burger Co.
  • Divine Burger
  • Engine Burgers
  • Fast Freddy's Burger
  • Flirty Burgers
  • Homemade Burgers
  • Hook the Burgers
  • Kathy's Burger Kart
  • Kitchen Express
  • Lovely Burgers
  • Master Of Burgers
  • Mei Mei Burger
  • Movable Burgers
  • Oh My Burger
  • One Stop Burgers
  • Pete's Mobile Burgers
  • Rocket Burger
  • Satisfying Burger
  • Shindigs Burgers
  • Sir Burger
  • Taste the Burger
  • The American Burger Co.
  • The Burger Box
  • The Burger Bus
  • The Burger Factory
  • The Burger Truck
  • The Burger Van
  • The Burger Wagon
  • The Food Dude
  • The Mouthful
  • The Rolling Burger
  • Truck Burger
  • Uncle Gussy's Burgers
  • Yeti Burgers

Funny Food Truck Names


Memorability and recommend-ability are two of the main ways a food truck can get new custom. Word of mouth is the best marketing strategy, and is free. So if your name is funny enough to be more memorable, there is a greater chance of getting recommended by your regulars.

  • Adventuring Appetites
  • Anywhere Eats
  • Best In Class Burger Co.
  • Beyond Food
  • Bing Mi Food Truck
  • Bitchin' Bagels
  • Brave Little Toaster
  • Burger Zimmer
  • Chick Chimichanga
  • Chicken Licken
  • Chicken Mackay
  • Culinary Creative
  • Curry Up Now
  • De Tastee Fried Chicken
  • Delicious Delivered
  • Delicious Delivery
  • Delicious Drive By
  • Donuts & Dogs
  • Double Dutch Fries
  • Engine Indulgence
  • Fast Food Stall Names
  • Fast Freddy's
  • Fatburger
  • Flavors Fast Food
  • Flying Fries
  • Food Glider
  • Food On The Move
  • Food To Fly
  • Foothills Butcher
  • Fried Egg I'm In Love
  • Go Go Gourmet
  • Holy Fox Food
  • Hungry Rooster
  • Kurbside Eatz
  • Lord Of The Fries
  • Meatless Yum Yums
  • Misfit Meals
  • Munch Mobile
  • New Age Stir Fry
  • Nomadic Noodles
  • Oven On The Run
  • Pizza Pals
  • Pull Up Pros
  • Rex Fries
  • Run Fast Food Centre
  • Start Your Engine
  • Streetfried Rice
  • Tango Mango
  • Taste Vacation
  • The Baconator
  • The Halal Sisters
  • The Launch Truck
  • The Rolling Stoves
  • The Stray Cook
  • Trucking Delicious
  • Trucks Full Of Taste
  • Van Vittles
  • Welcome Wagon
  • Wheeled Wonder
  • Wheely Good Food
  • Yummling
  • Yummy In My Tummy

Lebanese Food Truck Names

Lebanese food truck.

Lebanese food is as delicious as it is unusual, and there are not enough trucks selling delicious and delectable Lebanese cuisine. And you have to let your customers know that your specialty is the food from the Lebanon. So make it count with your name and get those Lebanese lovers coming in droves.

  • Al Habibi Shawarma
  • Arabian Knights
  • Baklava Bus
  • Busters Lebanese
  • Cantina Lebanon
  • Chickpeas for Two
  • Dine Lebanese
  • Dine Lebanon
  • Falafel on Wheels
  • Falafels Unlimited
  • Fatir Delicious
  • Fed Lebanon
  • Finest Lebanese Foods
  • Flash Lebanese
  • Habibi Shack Truck
  • Halal Habibi's
  • Hummus 4Us
  • Hungry Nomads
  • Kebabs & More
  • Killer Kebabs
  • Kool Kebbeh
  • Kubideh Kebabs
  • Le Ban Ease Truck
  • Leban-easy Treats
  • Lebanese Aroma
  • Lebanese Delights
  • Lebanese Food Wagon
  • Lebanon or Bust
  • Makhlouta Mission
  • Middle Feast Truck
  • Mr. Lebanon's Food Truck
  • Nights in Arabia
  • Peak Arabian
  • Primary Lebanese
  • Savor Lebanese
  • Scrumptious Lebanese
  • Shakshuka Restaurant
  • Shawarma 2Go
  • Shawarma Tastes
  • Sultan's Mediterranean Grill Truck
  • The Arab Grill
  • The Arabian Special
  • The Arabian Truck
  • The Falafel Spot
  • The Halal hub
  • The Kafta Kut
  • The Kebab Daddy
  • The Lush Lebanese Truck
  • The Raita Way
  • The Shawarma Queen
  • The Sherwermer Hub
  • The Tabbouleh Truck
  • The Treat Tasty
  • Unlimited Lebanese
  • Yalla Yalla
  • Yummy Lebanon

Food Truck Names for Chicken


Chicken is a perfect option for serving in a food truck. Mostly fried, but also in many other ways (including delicious wings!), having a chicken food truck will please everyone, 'cos who doesn't love chicken? So let them know you have special chicken dishes within your brand name to bring in the crowds.

  • Bejeweled Chicken
  • Big Bonz Chicken
  • Bobo's Chicken
  • Bread Wings
  • Cheeky Chicken
  • Chick Boy
  • Chick Punch
  • Chick the Chicken King
  • Chicken Chops
  • Chicken Crisp
  • Chicken Cuisine
  • Chicken Lane
  • Chicken Licken's
  • Chicken Limitless
  • Chicken Little's Food Truck
  • Chicken Nibble
  • Chicken On Wheels
  • Chicken Perfection
  • Chicken Quick
  • Chicken Shack
  • Chicken Waffle Bus
  • Chickenistic
  • Chickenly
  • Chickennetic
  • Chickenporium
  • Chickenzen
  • Chickii
  • Chickpea Chow
  • Chicks Boom
  • ChickTruck
  • Chikkenn
  • Crazy Chick Nuggets
  • Crispy Crunchy Chick
  • El Gallo: The Rooster
  • Fried Chicken Takeout
  • Fried Chickens & Yams
  • Fried n' Fresh
  • Golden & Grub
  • Hungry Hen
  • King Of The Wings
  • Mega Chicken
  • Pizza Wings
  • Poutine Truck
  • Southern Fried Chicken Truck
  • The Chicken Connection
  • The Chicken Dude
  • The Chicken Ranch
  • The Chicken Slicer
  • The Cluck Truck
  • The Crunchy Ranch
  • The Flame Broiler
  • The Fried Chicken Expert
  • The Fried Favorite
  • The Frying Coop
  • The Hungry Chick
  • Walk Up Wings
  • Wings On Wheels

Food Truck Names for Sandwiches

Serving from a sandwich truck.

  • BBQ Sandwiches
  • BLTs
  • Bread Heads Sandwiches
  • Chip N Subs
  • Deli Bros. Sandwich Shop
  • Duke's Gourmet Sandwiches
  • Fat Fred's Sandwich Shop
  • Finger Lakes Sandwich Co.
  • Flour Power Subs
  • Friendly Club Sandwiches
  • Hail Mary Sandwiches
  • Hoagie Heros
  • Home Run Sliders
  • Hometeam Handhelds
  • HotPress Paninis
  • It's in the Bread
  • King Sandwiches
  • Knuckle Sandwiches
  • Lettuce Feed U Sandwiches
  • Load it Up Subs
  • Mayo Bros. Sandwiches
  • Melters Sandwich Shop
  • Monsterwiches
  • Mr. Sandwich
  • Munchy Sandwich Shop
  • Musical Subs
  • Pitchin' Sandwiches
  • Rock N' Roll Subs
  • Rockin' Subs
  • Sam's Sarnies
  • Sandwich All-the-Way
  • Sandwich Makin' Station
  • Sandwich Mama
  • Say Grace! Subs
  • Secret Sauce Sandwiches
  • Sesame's Sandwiches
  • Skinny Mini Sliders
  • Sloppin' Subs
  • Stuffed! Sandwich Shop
  • Sunshine Subs
  • Swisswich Sandwich Shop
  • The Bread Knife Sub Shop
  • The Cool Slaw Sandwich Shop
  • The Sandwich Bar
  • The Sandwich Club
  • The Sandwich Scope
  • The Sandwich Station
  • The Sandwich Submarine
  • The Sub Swap
  • The Veggie Bus Sandwich Mobile
  • The Yellow Submarine
  • Toadstool Subs
  • Toasty's Sandwiches
  • Tri-State Sandwiches
  • Your Sandwish is My Command

Terrible Names to Steer Clear Of

There are some names that should be banned forever. These are the worst of the worst. The ones you'll wish you never heard of. By all means, do not use these. They are really bad.

  • Dave's Got Crabs.
  • I Dream of Weenie.
  • Me So Hungry.
  • Recycled Food Truck.
  • Shrimp Pimp
  • The Dump Truck.
  • The Greasy Weiner.

I truly hope this post will help you come up with a memorable food truck name that peaks peoples curiosity and encourages them to try your truck. Remember, even if you come up with the catchiest food truck name of all time, you won't be in business very long if the food doesn't deliver.